Netflix has refuted claims of leaving Nigeria, reaffirming its commitment to the country’s growing creative industry. The denial follows speculation sparked by Nigerian filmmaker Kunle Afolayan’s comments at the 2024 Zuma International Film Festival.
Netflix’s spokesperson confirmed no plans to exit Nigeria, committing to invest in Nigerian stories and content. The partnership with Nollywood, established in 2016, has enhanced the platform’s presence in Nigeria. Notable collaborations include Genevieve Nnaji’s “Lionheart,” the first Nigerian Netflix original.
Nigeria accounts for 10.5% of Netflix’s African subscriber base, with South Africa dominating at 73.3%. Despite measured expansion, subscriptions are expected to rise to 2.2 million in Africa within the next five years. This development reassures Nigerian creators and audiences about Netflix’s long-term commitment to the market.