GehGeh, a self-acclaimed financial adviser, has ignited a heated discussion online with his claims about why Nigerian music sensation Davido may never win a Grammy Award. Following Davido’s loss at the 67th Grammy Awards, GehGeh alleged in an Instagram video that the organizers often use big talents like Davido for marketing purposes rather than awarding them.
GehGeh argued that the Grammy Awards tend to favor artists who are indifferent about winning, while those who actively desire the award are repeatedly snubbed. He cited the history of the Grammy Awards, saying, “Na people wey no really care about the award dey win. Once they know you are really obsessed with it, you go cry tire, you no go see am.”
Furthermore, GehGeh claimed that Davido and Wizkid’s nominations are primarily used to attract Nigerian and African audiences to the event. He compared this to other international artists, referencing Drake’s decision to stop submitting his songs and questioning why Chris Brown was placed in the Afrobeat category.
GehGeh also linked this pattern to other global stars like Nicki Minaj, claiming that she has been used similarly to generate interest in the awards without winning.
“Grammy is using Davido to market the award to Nigerians and Africans. They know Davido and Wizkid are a big force in the music industry, and their nominations make Nigerians anticipate the event. Why do you think Drake stopped submitting his songs? Why would they put Chris Brown in the Afrobeat category? To market the award to Africans,”