Nigerian singer and street-hop sensation Zlatan Ibile has officially launched a new line of footwear under his fashion brand, ZTTW (Zanku To The World). The collection, which has sparked conversation online, is notable for its luxury price point, with each pair reportedly set to retail for over ₦5 million.
The announcement has generated significant attention across social media, as fans and fashion enthusiasts react to the unexpected fusion of music and high-end fashion branding. While the artist is widely recognized for his contributions to Afrobeats and street culture, this move signals an expansion into the luxury lifestyle market.
As of now, details regarding the materials, design inspirations, or target market for the shoes have not been fully disclosed. However, the pricing has stirred debate, with some applauding Zlatan’s ambition, while others question the accessibility and value proposition of the product. The launch adds to a growing trend of Nigerian entertainers branching into fashion entrepreneurship.
See the photo and video of the shoes below;
Tunde Perry hyping Zlatan’s shoes 😂🤣 pic.twitter.com/qZZ0gWeS5s
— OLAMIDE 🌸💖 (@Olamide0fficial) June 22, 2025